ADVERTISING
Advertising agencies in the twentieth century relied almost entirely on broadcast and print mediums as their approach to reaching people with their clients’ messages. Television advertising, newspaper advertising, and radio advertising were the standards. In the twenty-first century, advertising has changed a great deal, even if advertising agencies haven’t. Today, the largest and oldest of the big, national advertising agencies keep plodding forward like the Titanic, seemingly unable to change their course fast enough to avoid their destruction. Yesterday’s advertising methods no longer work because today’s consumer no longer plays by their rules.

Numantra is a full service advertising agency and marketing firm built from the very beginning of its inception to provide innovative advertising solutions in a consumer driven marketplace. We develop advertising campaigns that are strategically driven and creatively executed. Learn more about Numantra within the pages of this website. To see our best creative work and find out why you should HIRE NUMANTRA. Click here now.

Traditional advertising agencies rely on a consumer that is sitting still. One that can be targeted. Their advertising strategies have relied heavily on the idea that everyone in America is sitting around and watching the same television shows every night. But consumers’ habits have changed drastically. They are no longer content to be fed their entertainment by a few networks. Instead, today’s consumers use DVRs to record the shows they want from dozens, even hundreds of channels. Today’s consumers choose what they watch, when they want to watch it, and if they don’t want to watch commercials, that’s not a problem for them either.

What’s more, today’s consumer is fully engaged in making their own advertising. They’re creating their advertising on the Internet, and their online advertising is not inhibited by decades of advertising industry dogma. You see examples of their online advertisements everywhere you turn to on the Internet.

YouTube is full of homemade TV commercials. Ebay is teaching people how to market themselves and their products by the millions. And megabrands like Fritos, Nike, and Ford invite consumers to produce television advertising for some of their biggest online and offline campaigns of the year. An advertising agency that takes the consumer for granted will soon become as distant a memory as 8-track tapes and Saturday morning serials.

Numantra was started on the crest of a tidal wave of change that helped usher in this 21st Century. Our founding partners recognized its coming and set out purposefully to create a company that would be shaped in the image of the unstoppable future. Our experience with traditional advertising models and our passion for the new made us uniquely qualified to be leaders of this new age.