September 2008 Archives

These television commercials were created as part of an overall branding effort for Carter BloodCare.  Numantra established Carter's brand positioning by conducting a Brand Workshop with Carter BloodCare's brand stakeholders and Numantra's strategic leaders.  Following the workshop, Numantra's creative team developed the campaign and tagline "Be a Part of Something Great" to help generate awareness and increase donations for the non-profit blood bank.

Learn more about Carter BloodCare by clicking here.  (Numantra did the initial design and development of this website, too.  It is currently maintained by Carter's staff.)

This Week's "Pizza Friday" at Numantra Looks at Social Networks and Candy Bars

How to mine the depths of social networks, using the environment to make a point about Milky Way, plugging in to Pepsi, Bill Gates and Jerry Seinfeld, Yahoo camera bikes, and Life magazine -- all in this week's Pizza Friday.

What People Are Doing Online and Why It Matters

What do you do online? How is the internet changing the way we live? "Think," the NPR talk show spoke with Bill Tancer, author of "Click: What Millions of People Are Doing Online and Why It Matters" (Hyperion, 2008).

LISTEN TO THE FULL INTERVIEW BY CLICKING HERE