Search marketing and optimization is a volatile business. The competition is constantly learning new tricks. And the customer is constantly on the move. The rules are constantly changing. Case in point: Google has once again modified their Webmaster Guidelines (Google's way of telling people how to get the best results with Google's search engine). This time, they've removed the line that suggest you should submit your site to directories like Yahoo. Which basically removes their hypocrisy for penalizing those who buy inbound links. You can check out the whole story from Search Engine Roundtable by clicking here.
The bottom line of this story is a caution: today's search marketing tactic can easily become tomorrow's search marketing offense. If search is an important part of your web strategy (and it should be), make sure you've got your ears on. Or call Numantra. We've got our search radar turned up to 11.
