RESEARCH BRIEF
FROM THE CENTER FOR MEDIA RESEARCH
Monday, December 22, 2008
Nielsen Online reported that Microsoft's Xbox 360 garnered the largest share of online buzz among the top game consoles, with 41.6 percent of messages between November 1st and December 9th. Wii and PlayStation ranked about evenly at No. 2 and 3.
|
Share of Game Console Buzz | |
|
Game Console |
Percent of Buzz |
|
Xbox |
41.6% |
|
Wii |
29.8 |
|
PlayStation |
28.6 |
|
Source: Nielsen Online, BuzzMetrics | |
*Based on messages posted to all blogs between November 1 and December 9, 2008. Percentages are based on total number of messages mentioning at least one of the three consoles.
Among selected gift ideas, TV-related terms dominated the buzz, with 52.5 percent of gift-related messages, followed by DVDs and toys.
|
Share of Gift-Related Buzz (among selected topics) | |
|
Gift |
Percent of Buzz |
|
TV |
52.5% |
|
DVD |
24.4 |
|
Toys |
11.3 |
|
Laptop |
8.4 |
|
GPS |
3.4 |
|
Source: Nielsen Online, BuzzMetrics | |
Based on messages posted to all blogs between November 1 and December 9, 2008. Percentages are based on total number of messages mentioning at least one of the above gifts.
Top message boards citing messages with the word "coupon" or "coupons," are ranked here, showing "forums.slickdeals" as number one.
|
Top Message Boards ranked by Share of Messages Mentioning "Coupons" (Nov. 1, 2008 - Dec. 1, 2008) |
|
Message Board |
|
http://forums.slickdeals.net |
|
http://www.fatwallet.com |
|
http://www.redflagdeals.com |
|
http://www.weightwatchers.com |
|
http://www.disboards.com |
|
http://messageboards.ivillage.com |
|
http://www.terismessageboard.com |
|
http://www.cheapassgamer.com |
|
http://boards.cruisecritic.com |
|
http://forums.gottadeal.com |
|
Source: Nielsen Online, BuzzMetrics |
For more information from NielsenOnline, please visit here.
For more information visit www.mediapost.com
