"We found that for most people, driving a car or truck does not make them feel sexy, fast or powerful," states Mark Guarino, senior analyst at Mintel. "The problem is that the auto industry is built on selling power, speed and sex. Those images are dynamic, but they don't necessarily resonate with the majority of utilitarian, safety-focused drivers.
Instead, they view their vehicles simply as functional and safe for getting around. That explains a lot about why, for years, machismo-impaired cars sold by import brands have sold like hotcakes while big-attitude cars like Chrysler's 300 start strongly, then fade (gas prices haven't helped, either).
Read the whole story here.
Instead, they view their vehicles simply as functional and safe for getting around. That explains a lot about why, for years, machismo-impaired cars sold by import brands have sold like hotcakes while big-attitude cars like Chrysler's 300 start strongly, then fade (gas prices haven't helped, either).
Read the whole story here.
