RESEARCHBRIEF
FROM THE CENTER FOR MEDIA RESEARCH
Monday, June 8, 2009
At the same time, the report says, local ad revenue may hit a low of $135.8 billion in 2010, before climbing a bit in 2011. And, local advertising across newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and online is expected to slip to $144.4 billion by 2013, down from $155 billion last year, says BIA.
Radio and TV internet revenue will climb to $1.9 billion in 2013, from $805 million last year, according to some estimates, but other media, including outdoor and direct mail, may be in for a tougher challenge.
Local mobile advertising will be the next hot trend, particularly in terms of local mobile search, according to The Kelsey Group study. Local mobile ad revenue will hit $3.1 billion in 2013, mobile search will reach $2.3 billion, and local searches, which were 27.8% of all searches in 2008, is projected to hit 35.1% in 2013.
Currently, says the report, 54 million people use the mobile web, and should reach 95 million by 2013. Local search will make up more than half of mobile advertising at 56%, though local search will only be just over 35% of all searches.
Michael Boland, a senior analyst at The Kelsey Group, says "
Please find more about this study at MediaPlannerBuyer here, or through the Conference Agenda here.
For more information, visit www.mediapost.com
