RESEARCH BRIEF
FROM THE CENTER FOR MEDIA RESEARCH
Monday, July 27, 2009
|
Extremely or Very Innovative CPG Category (% of Global Consumers) | |
|
Category |
% Saying Innovative |
|
Computer equipment |
60% |
|
Electronic media |
58 |
|
Cameras & video equipment |
54 |
|
Household products |
34 |
|
Pharmaceuticals |
32 |
|
Personal products |
28 |
|
Food & Beverage |
26 |
|
Financial institutions |
18 |
|
Source: Ipsos Marketing, July 2009 | |
However, When specifically asked how willing they would be to try new food, household and personal products, consumers were overwhelmingly interested, as evidenced by top two box scores ranging from 81% to 89%.
|
Consumers Interested in Trying New (% Global Consumers) | |
|
Product Category |
% Very or Somewhat Interested |
|
Foods |
89% |
|
Household products |
86 |
|
Personal products |
81 |
|
Source: Ipsos Marketing, July 2009 | |
Lauren Demar, CEO of Ipsos Marketing, Global Consumer Goods Sector, says "... (though) consumer packaged goods are viewed to be innovative by less than one-third of global consumers... (with) food and beverages viewed as less innovative than household and personal products... consumers crave new food products the most... " Demar concludes, "A critical step... in product development... is communicating to consumers (availability)... and what differentiates them... "
Findings from a study by Ipsos Marketing, in Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, India, Italy, Japan, Mexico, Poland, Russia, South Korea, Spain, Turkey and the U.S.
For more information, please visit Ipsos Marketing, Consumer Goods, here.
For more information visit www.mediapost.com
