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Riding Tall with the 2009 Gala at the 'Gait

By numantra on October 23, 2009 4:32 PM
NUMANTRA CLIENT MANEGAIT THERAPEUTIC HORSEMANSHIP BREAKS THROUGH ALL GOALS WITH 2009 GALA AT THE 'GAIT

Numantra, the Irving based marketing think-tank, is riding tall, celebrating a very successful second annual gala with their client, ManeGait Therapeutic Horsemanship. The 2009 Gala at the 'Gait was held on October 3, 2009 at the facility in McKinney, TX.

Founded by Bill and Priscilla Darling of Darling Homes, ManeGait is now in its second year of operations. Bill and Priscilla tapped the minds at Numantra from the very beginning to help build the overall brand, develop strategy, conceptualize their interactive presence, build the marketing materials library and develop fund-raising components, including the Gala at the 'Gait.

Last year's inaugural Gala set the stage and the theme. The Numantra team developed the name, designed the look of the Gala, Save-the-Date campaigns, invitations, continued communications, signage and scripted, developed and produced a video highlight for the event that had everyone reaching for tissue and ways to help. While the goal of 2008 was 225 attendees and $40K in revenue, when the books were closed ManeGait finished up with 372 attendees and over $104K in revenue.

While most companies are struggling this year and non-profit organizations have been hit particularly hard, ManeGait, its fundraising and the gala continues to grow. ManeGait's steering committee looked forward and to the hearts of the North Texas community and set some very high goals for The 2009 Gala at the 'Gait: 500 attendees and $200K in revenue. Again, the Numantra team took the creative reins, collaborated with the ManeGait committees and provided the necessary tools for maximum impact.

Anticipation was high, the weather was soggy and the books aren't yet fully closed as final payments for auction items come in, but success is assured. ManeGait oversold the Gala with 620 attendees and over $220K in revenue as of this writing.

Priscilla Darling says it best: "We are blessed."

"As is Numantra", Dave Evans, president said, "We are so proud to be a part of such an amazing organization and their success. It's difficult to put "feel-good accomplishments" into words, but for Numantra, our word is ManeGait."

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