Numantra is
featured in this 2-minute radio interview with John Chriswell and Mike
Heronime for "Texas Business Update." The subject is "branding your
business in the soft economy." Check it out with this link. Or read the transcript below.
JOHN: MIKE, WHAT IS THE OVERALL BRANDING AND PROMOTIONAL PHYLOSOPHY OF NUMANTRA?MIKE: We believe in building relationships between brands and their customers. So we provide our clients with several strategic services geared towards creating the right brand position and intersecting that message with the lives of their preferred customers.
JOHN: WHAT SUGGESTIONS CAN YOU GIVE SMALL AND MEDIUM SIZED BUSINESS' AS WELL AS NON-PROFITS...THAT WANT TO CONTINUE BRANDING IN A SOFT ECONOMY?
MIKE: The economy won't change your brand. But it will change the attitudes and behaviors of your preferred customers. Conduct market research and other programs to initiate conversations with customers and make sure your efforts will continue to be effective.
JOHN: ARE EFFECTIVE BRANDING AND MARKETING EFFORTS ALWAYS THE RESULT OF A SUBSTANTIAL INVESTMENT?
MIKE: It depends on how quickly you want to see a return on your investment. Many of our clients are learning that their efforts with relatively low cost channels such as search marketing and social media are producing substantial compounding results.
JOHN: HOW DO YOU SEE THE PRIORITY OF BRANDING INITIATIVES AND HOW IMPORTANT IS THE INTEGRATION OF THOSE EFFORTS?
MIKE: Branding has to be your number one priority. It is your constant. It must be integrated into everything you do. Do it right and you will achieve your branding goals simultaneously with your advertising, promotion, and public relations efforts.
