Talking Back to the TV
Get ready for interactive television ads, as companies try to compete with the Web--and get consumers a lot more engaged
A host of nifty technical tricks has brought much-needed razzle-dazzle to Web ads. Now, the once stagnant television commercial is having its star turn.
This month,Burger King Holdings Inc. will roll out an interactive TV ad campaign that is part of the fast-food company's elaborate movie tie-in with "The Twilight Saga: New Moon," the second film in the popular vampire-werewolf series. Viewers of the ads, which will appear on the satellite DirecTV service, will be able to use their remote controls to take a quiz testing their knowledge of the film.
See the whole article from the Wall Street Journal here.
Get ready for interactive television ads, as companies try to compete with the Web--and get consumers a lot more engaged
A host of nifty technical tricks has brought much-needed razzle-dazzle to Web ads. Now, the once stagnant television commercial is having its star turn.
This month,Burger King Holdings Inc. will roll out an interactive TV ad campaign that is part of the fast-food company's elaborate movie tie-in with "The Twilight Saga: New Moon," the second film in the popular vampire-werewolf series. Viewers of the ads, which will appear on the satellite DirecTV service, will be able to use their remote controls to take a quiz testing their knowledge of the film.
See the whole article from the Wall Street Journal here.
