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Pizza Friday 112
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December 2009 Archives
MediaPostNews
ONLINE MEDIA DAILY
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by Laurie Sullivan, Yesterday, 4:33 PM |
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Google Monday began rolling out real-time search for the Web and mobile Web that automatically updates in the search query. Demonstrated at an event in Marissa Mayer, Google's vice president of search products and user experience, kicked off the event describing Google's vision for search as being built on four modalities: modes, media, language, and personalization. Amit Singhal, Google fellow, demonstrated the real-time feature during an event at the A scroll bar to the right of the results on a PC allows people to move forward or backward to find results the person might have missed. The feature integrates news from sources such as The Wall Street Journal, Twitter tweets, along with Facebook and MySpace status updates. Clicking on the "latest results" tab in the Google search engine automatically refreshes Internet content in real time. Singhal demonstrated how a search for "Obama" would stream tweets, Web pages, and other Internet content as generated. Taking the demonstration a step further, Google search guru Matt Cutts tweeted on Twitter from the audience and it instantly indexed on the Web. Social network site members will become responsible for managing their privacy and the type of information fed into the query results. The announcement that MySpace will participate raised questions around News Corp Rupert Murdoch's decision to wall some content from his publisher sites. Mayer declined to confirm whether an agreement exists to pay News Corp for the content. Precautions have been put in place to prevent spammers from taking advantage of real-time search, Singhal says. A system in place can prevent "gaming the system," he says. The feature will initially become available in English-speaking countries, followed by other languages during the first quarter in 2010. Google also demonstrated the Google Labs project Google Goggles, available today, which focuses on computer vision for mobile phones. It lets a person take a picture of a product or object with a camera phone and search the Internet for information. Images are sent to Google's cloud and algorithms search for the information in an index. The best matches are ranked and sent back to the mobile device within seconds. The product works well in certain categories, but not all. Today, you have to frame the entire image and snap a picture, but soon you will need only a portion of the picture. "We are at the beginning of the beginning," says Vic Gundotra, vice president of Google engineering, explaining that cloud computing will give Google the power to offer these types of applications. A feature Google hopes to deliver in 2010 will provide near real-time translation in multiple languages on a mobile phone by speaking the query into a search engine application. "Hi, my name is Vic -- can you show me where the nearest hospital is?" he says. The audio request translates into digital, which processes the request and returns the query. Location has also been a focus for Google. Combining real-time location with retail inventory feeds from retail stores will give consumers access to information on stocked merchandise available in stores. It will provide inventory data, prize and size, similar to the information offered by search engine Milo.com. |
For more information visit www.mediapost.com
RESEARCHBRIEF
FROM THE CENTER FOR MEDIA RESEARCH
Monday, December 7, 2009
According to the November "2010 Marketing Trends Survey" of business leaders by StrongMail, 89% of respondents plan to increase or maintain marketing spend in email marketing and social media budgets in the New Year. The industry survey of more than 1,000 global business leaders found that the positive outlook is supported by 50% of polled businesses that expect their customers to spend more in 2010, and nearly a quarter more that expect them to spend the same. Only 8% of businesses expect their customers to spend less.
48% of businesses are increasing overall marketing budgets in 2010, and email and social media marketing are the two leading areas of investment at 69% and 59% respectively. Search marketing comes in third at 42%. Conversely, events and direct mail lead the pack in decreased spend at 44% and 42% respectively.
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Marketing Program Spending Plans for 2010 (% of Respondents) | ||
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Program |
Increase Spend |
Decrease Spend |
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Advertising |
28% |
32% |
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Direct mail |
21 |
42 |
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Email marketing |
69 |
6 |
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22 |
5 |
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Public relations |
19 |
12 |
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Search (SEO/PPC) |
42 |
7 |
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Social media |
59 |
3 |
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Tradeshows & events |
20 |
44 |
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Other |
7 |
7 |
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Source: StrongMail, November 2009 | ||
Social media marketing is a clear focus for businesses, with 69% of respondents planning to integrate it with their email marketing campaigns in 2010. However, of those who have already integrated the two channels, only 42% are achieving a lift in campaign performance. 35% report no significant lift and another 23% are unable to measure. Respondents identified the top three benefits of social media marketing as:
- Awareness building (64%)
- Customer loyalty and retention (49%)
- Expanded reach (46%)
Bill Wagner, executive vice president of business operations at StrongMail, notes that "... this survey reveals a strong focus on high ROI channels like email and emerging ones like social media... (with) an unprecedented number of companies look to integrate email and social media in 2010..."
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Most Important Email Marketing Initiatives in 2010 | |
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Initiative |
% Ranking Among Top 3 |
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Improving performance of campaigns |
59% |
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Growing opt-in list |
44 |
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Re-engaging inactive subscribers |
28 |
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Integrating with social media marketing |
42 |
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Integrating with mobile marketing |
19 |
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Improving deliverability |
26 |
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Reducing costs |
19 |
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Integrating into transactional emails |
20 |
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Accessing data to increase relevance |
21 |
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Improve segmentation and targeting |
46 |
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Centralizing on single platform |
11 |
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Other |
4 |
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Source: StrongMail, November 2009 | |
Reported survey highlights include:
- 89% of businesses plan to increase or maintain marketing spend in 2010
- 50% of businesses expect customers to spend more; 23% to spend about the same; 8% to spend less
- 69% of businesses plan to increase marketing budget for email; 59% social media; 42% search
- 69% of businesses plan to integrate email and social media in 2010
- 64% of businesses identify increasing awareness as the primary value for social media
For more about StrongMail and the Marketing Trends Study, please go here.
For more information visit www.mediapost.com
Hey! Shredded Wheat! Don't go changin'. Hey! Gap! Cheer up! Hey! Tiger! Dinner for one? Hey! AT&T and Verizon! Take it outside! Hey! Why am I yelling! It must be Pizza Friday!
Pizza Friday 111
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