Report: Mobile Apps To Make Over $7 Bill This Year

Report: Mobile Apps To Make Over $7 Bill This Year

Gartner, Yesterday, 3:15 PM

Think mobile apps are a nickel-and-dimes market? Well, according to new Gartner research, consumers will spend $6.2 billion in mobile application stores this year while advertising revenue is expected to generate $0.6 billion worldwide. Overall, analysts say mobile application stores will exceed 4.5 billion downloads this year -- eight out of ten of which will be free to end users. Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013, while the share of free downloads will increase from 82% of all downloads in 2010 to 87% of all downloads in 2013.

Worldwide, mobile application stores' download revenue exceeded $4.2 billion in 2009 and will grow to $29.5 billion by the end of 2013. This revenue forecast includes end-user spending on paid-for applications and advertising-sponsored free applications. Advertising-sponsored mobile applications will generate almost 25% of mobile application stores revenue by 2013.

Read the whole story at Gartner.

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