EMAIL MARKETING
Successful email marketing programs begin with a well planned acquisition and retention strategy. At Numantra, we’ve developed an approach to acquisition and retention that we call “Perpetual Rapport.”

Numantra is a full service advertising agency and marketing firm built from the very beginning of its inception to provide innovative advertising solutions in a consumer driven marketplace. We develop advertising campaigns that are strategically driven and creatively executed. Learn more about Numantra within the pages of this website. To see our best creative work and find out why you should HIRE NUMANTRA. Click here now.

Perpetual Rapport

BENEFIT
Build stronger relationships with your customers that produce more advocates for your brand by utilizing all of your current outbound marketing with a variety of other tactics that include email advertising, email promotion, email newsletters, email creative, and other email solutions and email services.

SYNOPSIS
Perpetual Rapport is a relationship marketing formula that creates a path for your customers from the moment of engagement, leading them from “interested” to “advocates” based on constantly evolving customer data.

DELIVERABLES
Secondary Research. We conduct interviews with key members of your company, review input and research on your customers that you provide, conduct online research, and use subscription based research resources to produce a comprehensive evaluation of your business goals and customers needs.

Relationship Road Map. Based on our research, we develop specific paths for each of your customer segments that identifies channels of acquisition, rules of engagement messaging strategy, and response and record triggers designed to adapt to shifts and changes in the evolving relationship.

Retention Plan. This program for retaining customers who achieve the level of “advocate” is customized according to the expectations established throughout the relationship road map.

OVERVIEW
In today's "conversation economy," one-way communication with customers is a sure-fire path to extinction. Through a comprehensive evaluation of your business goals and objectives and your customers' needs and expectations, we develop an actionable, two-way conversation strategy that produces something we call "Perpetual Rapport." With Perpetual Rapport, each new communication to a customer is informed by the last one, growing and guiding the relationship with the customer and creating lasting bonds along the way.

Perpetual Rapport will bring your customers and your brand closer together through an ongoing conversation that constantly evolves. The best part is that you control how the conversation evolves based on the business intelligence that Perpetual Rapport™ naturally produces. Perpetual Rapport can make your marketing programs more effective and more efficient, and most of all, more profitable.