It all starts with a postcard. Or, in this case, three postcards. The first one targets IT managers of universities and school campuses.
The second one targets IT managers of hospitals and medical facilities.
The third one targets IT managers of retail outlets and organizations with large inventories.
The message: put NEC and Cisco’s mobility solution to work. The message was simple and straightforward. The approach to delivering the message followed a tried and true game plan established through the execution of the many NEC campaigns Numantra produced before this one. What had we learned? Touching the prospective customer through multiple channels produced a better response. With that in mind, each of these postcards arrived on the desk of their recipient at roughly the same time they would receive an email from NEC and Cisco with a similar message.
This is an example of the email sent to the education vertical.
Both the postcard and the email drove responders to the microsite we developed. There they could download whitepapers on mobility solutions and sign up to join the Insider’s Circle, an online community developed specifically for this campaign.
