It seems like everybody today is concerned with recycling and upcycling and even ecycling. But its old news to Darling International. Since the mid 1800s, Darling has been converting industrial waste into useful products, raw materials, and alternative fuels. Numantra developed this campaign that positions Darling as a leading green company. The campaign runs in trade magazines and appears in Darling’s sales collateral.
Results: The best of them all, a quote from the client, “For the first time EVER, I know my advertising is working because I actually get some of the calls and they are quoting our ads!”
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