ABOUT US: FORCE FOR GOOD | BETRAYAL | JUST THE FACTS
The year was 2004. Enough was enough. It wasn’t just the fear and the greed. It was the betrayal.
The advertising industry was supposed to, at the least, stand for creativity. And at its best, the ad industry was poised to be a force for good. Because of advertising, consumers could get access to amazing content and information through free or otherwise extremely cheap media like radio, television, newspapers and magazines. Because of advertising, consumers could learn about the products and services that mattered to them the most. Because of advertising, they could make informed decisions in the marketplace.
The advertising industry betrayed their clients by ignoring their requests for innovation and integration. They betrayed their clients by recommending yesterday’s failing solutions. They betrayed their clients by arrogantly holding on to the past as if it was so perfect it could solve any problem. More than any of that, the advertising industry betrayed itself. We had no other choice but to leave it all behind.
In 2005, we formed Numantra. At first, we didn’t even call ourselves an advertising agency. How could we? We left that business to create something completely new and different — a company that listened to its clients and the communities they serve. Advertising agencies don’t listen. They broadcast! They shout and yell and repeat and repeat. Advertising agencies communicate with an audience. People that sit on sofas watching television or reading magazines. That did not describe Numantra.
Numantra is different. We listen. We learn. We join. We commune. We help our clients build meaningful relationships with the communities they serve by immersing ourselves in their world. Through acceptance, insight and understanding of whatever is present in their world, Numantra is able to create communication that is a part of it all.
And we accomplish all of this in genuine partnership with our clients. We begin each relationship by discovering the heart and soul of our client’s brand. We learn to understand their vision for their business and we identify the areas where advertising can have the greatest impact on their goals and objectives. We devise and execute plans that help our clients achieve marketing success.
NEXT: BETRAYAL
