Advertising agencies in Dallas are like the advertising agencies in New York and the advertising agencies in Los Angeles and the advertising agencies in Chicago. Like every large market in the United States, Dallas has its share of traditional advertising agencies that continue to solve marketing challenges for their clients using old, ineffective approaches.
Consumers have changed since the glory days of advertising. It used to be that an advertising agency could reach everyone it needed by running a TV commercial on television during “prime time.” But not anymore. Today’s advertisers are faced with consumers who are in control of the media they consume. They are no longer passively watching what comes over the airwaves. Instead, they are actively engaged in controlling, customizing, and even creating the media they consume.
The consumer has changed and the advertisers – the clients – understand it. They’ve been pushing for new, innovative approaches to advertising for the last decade. But the traditional advertising agencies, marketing consultants, advertising companies, and marketing firms have been too slow to respond.
That’s where Numantra comes in. A casual observer might call us an “advertising agency”. We employ strategists, planners, media buyers, art directors, and copywriters. Everything you need to run an effective advertising agency. But people who know us better would be more likely to call us a “marketing braintrust”.
Numantra is an ad agency that doesn’t believe in advertising. Or at least not the way it is traditionally viewed. Advertising is something broadcast out to an audience. And an audience is a group of people all collected together at the same time to watch the same thing. At Numantra, we believe in solving our client’s marketing challenges by inviting the consumer into an interactive conversation with the client’s brand.
Traditional advertising agencies solve their client’s marketing challenges by putting traditional media first. Television advertising, radio advertising, and print advertising are the formats that frame up the traditional advertising agency’s solution. At Numantra, we are “media agnostic”. We develop marketing strategy based on insights into consumer behavior and then, based on the strategy, determine which media channels will best reach our target in ways that will maximize the effectiveness of the strategy.
