Design applied without a strategy is simply decoration. However, strategically directed design produces advertising communications that work. That’s why at Numantra we specialize in designing graphic communications for every medium without preference towards any one medium. Television, print advertising, print collateral, out-of-home, online advertising, web, and brand identity – all are designed together to deliver greater impact for our clients.
Numantra is among other things, an award-winning design firm backed by an innovative and progressive strategic services agency. Some might think of Numantra as an advertising agency but those who know us call us a marketing braintrust.
The difference is an important one. Unlike advertising agencies, our designers are not media centric. We do not have different departments or classifications of designers who are assigned to web projects versus traditional media projects. We make no distinction because we believe that talented designers develop creative solutions based on strategy, not on a preference for broadcast over print or outdoor or interactive.
At Numantra, the same creative team that designs websites for our clients is the same team that develops television campaigns, designs logos, and art directs print ads. And typically, these elements are designed to work in concert with one another to achieve the broader strategic goals of our clients’ marketing programs.
