As a result of our research and collaborative process, we will produce an actionable report that specifies a comprehensive plan for customer engagement and retention. This plan identifies the optimal media mix and messaging strategy for maximizing all of your company’s marketing communications and includes prioritization of effort from primary to experimental opportunities.
OVERVIEW
With a wealth of time saving services, readily searchable information and customizable data, today’s customers are making themselves perfectly comfortable across the cushy plains of the digital mediascape. At Numantra, our strategic experts conduct an in depth study of a company’s business practices as well as its goals and objectives and layer it over a comprehensive digital mediascape that includes website, microsite, online advertising, viral marketing, email marketing, search engine marketing, social media marketing, database marketing, and other case specific digital media to determine the best strategic applications suited to creating highly effective intersections with your customers.
THE DIGITAL MEDIASCAPE
It is constantly evolving and changing according to the tastes, imaginations, and preferences of the millions of people actively involved. The digital mediascape offers a myriad of touchpoints by which we may build intersections between your business and your customers. Here are a few of the touchpoints considered in the development of your Numedia Strategy.
- Brand website
- Corporate website
- Promotional website
- Recruitment website
- Transactional website
- Hoax website
- Affiliation website
- Industry portal
- Promotional email
- Retention email
- E-newsletters
- Coupon email
- Mobile Apps
- QR Codes
- Social networking
- Viral marketing
- Contextually relevant online advertising
- Online behavioral targeting
- Re-targeted online advertising
- Registration targeting
- Rich media advertising
- Geo-targeting
- Online sponsorship
- Content integration
- Partner program
- Site takeover
- Product placement
- Guerilla marketing
- Search engine marketing
- Search engine optimization
- Third-party lead provision
- Online radio
- Internet Television
- Widget
- Advergaming
- Blogging
- Podcasting
- RSS Feed
- Online public relations
- Text messaging
- Mobile phone messaging
- Electronic display
- Beaming stations
- DVD
- Interactive CD-ROM
- Flashdrives
- Interactive print
- Interactive point-of-sale
- Fog Screen
- Interactive kiosk
- Intercept survey
