SOCIAL Q REPORT
In 2009, Nielsen reported that the time spent by individuals on social media and blogging sites had tripled since the previous year. Since that time, most businesses have scrambled to engage customers through social media. Most of these efforts have been experimental. And much of it has been half-hearted at best.
So how effective have your social media efforts been? How do they compare with your brand’s category, competition, and customer expectations? At Numantra, we have a proprietary process for evaluating your position in the social media landscape. Using a variety of listening and measurement tools, we produce the Social Q Report for your brand.
The Social Q Report tells you:
- What your level of social network penetration your brand has reached
- What your brand’s level of relevancy is in the your social network
- How many people your brand influences through social media
- How influential your social network is
- How your brand’s social media efforts compare with your competitors
- What level of buzz your brand is generating in the blogosphere compared with your competition
SOCIAL MEDIA STRATEGY
BENEFIT
Build stronger relationships with your customers and reach new customers by becoming an accepted and integral part of their network of friends and colleagues.
OVERVIEW
In 2010, social media reached mainstream proportions, surpassing search as the number one activity on the Internet. This was a significant moment for marketers who are all struggling to identify more effective inroads into the lives of their customers and prospective customers. Social media is particularly compelling due to a powerful insight into the behavior of the modern consumer: the vast majority of consumers indicate that they rely on the referrals of friends over the promises of advertisers when it comes to making a purchase decision.
When properly engaged through social media, your brand will be embraced by your best customers and recommended to their network of friends. Plus, it provides you with the perfect platform for building your relationship with your customers through ongoing correspondence and interactivity.
However, this is complex territory, and there is no one-size-fits-all solution. Therefore a Social Media Strategy is essential.
At Numantra, we take a systematic approach in developing an effective Social Media Strategy for your brand that is divided into two key processes: Discovery and Definition.
DISCOVERY
What channels are currently used for your brand? Who are the intended targets of each channel? What overall message does the client’s brand communicate? What is the public talking about that you aren’t and should you join the conversation? What attitudes define your brand and its issues? Who are the most active participants? What other organizations and issues are these people connected to? Where is your target audience online? Who influences your target audience? What are their social behaviors online? What social information or people does your target audience rely on?
These are just a few of the questions we answer as we take your brand through the Discovery Process as we seek to accomplish the following precise goals:
- Gain a better understanding of your brand presence
- Understand your promotional capabilities and limitations
- Discover online communities you should join
- Discover target audiences and influencers you should engage
- Refine the values you should promote
- Define the attitudes you should change
DEFINITION
Once we have established a better understanding of your brand’s relationship to its audiences as well as its competitors through social media, we develop the specifics of your Social Media Strategy. These specifics are based on the following precise goals:
- Define your target audience by personas
- Define the single most important point all social media content will convey
- Define the social media channels best suited to deliver this single most important idea
- Define the social media strategy and its goals
- Define metrics and benchmarks for the social media strategy
THE FINAL DELIVERABLE
Once we have concluded the Discovery and Definition phases, we incorporate all of our findings and recommendations into a thorough, actionable report. The Social Media Strategy report includes:
- Your Social Q Report
- All results of the secondary research conducted during the Discovery Phase
- A comprehensive outline of your Social Media Strategy as defined by the Definition Phase
- Clearly defined action items and next steps for launching your Social Media Strategy
