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Meaningful Brands reassesses the way brands are valued
According to Havas Media, 20% of brands have a notable positive impact on our sense of wellbeing and quality of life. Havas Media also noted…
Blog Archive
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Meaningful Brands reassesses the way brands are valued
Posted on February 20, 2012 | No CommentsAccording to Havas Media, 20% of brands have a notable positive impact on our sense of wellbeing and quality of life. Havas Media also noted... -
HOYA gives eye care professionals something to look froward to
Posted on February 17, 2012 | No CommentsThis series of spiff programs we developed for HOYA were designed to get eye care professionals working at dispensaries to recommend and sell more HOYA... -
Digital TV on the Rise
Posted on February 16, 2012 | No CommentsBy Mark Watson It’s Wednesday evening and I’m just getting home. I kick off my shoes, turn the TV on and find… nothing. Nothing is... -
Pizza Friday 02.10.12
Posted on February 14, 2012 | No CommentsSuper Bowl ads are continuing to pile up web views, Google is laying the groundwork for a “home entertainment device,” and Pinterest is becoming a... -
SPIFF 101: Sales incentives. Best practices and case studies.
Posted on February 13, 2012 | No CommentsThis presentation provides a high level background on Spiff programs as well as some practical examples. If you want to know how to motivate your... -
Meritage Homes helped home buyers win the waiting game
Posted on February 10, 2012 | No CommentsOne of the biggest casualties of the Great Recession has been new home builders. So when the Federal Government offered to stimulate new home sales... -
Success with social media isn’t in the numbers
Posted on February 9, 2012 | No CommentsBy Andre’ P. van den Broeck, Thursday, February 09, 2012. 2011 was a super year for me. At the tail end of 2010, I was... -
Pizza Friday 02.03.12
Posted on February 8, 2012 | No CommentsInnovation with 3D printing, a controversial decision by Susan G. Komen for the Cure gets heated backlash, Fandango introduces “fan alerts”, and Super Bowl XLVI!... -
A shift in consumer behavior and a pricing model to match
Posted on February 6, 2012 | No CommentsBy Andre’ P. van den Broeck, Monday, February 6, 2012 In 2011, it was uncovered that mega deal sites were guilty of inflating “retail” prices... -
Pew: 52% of Shoppers Are Using Mobile in Stores
Posted on February 1, 2012 | No CommentsBy Mark Watson, February 1, 2012 It’s not much of a secret nowadays: mobile phones are becoming a huge deal when it comes to the... -
BerkleyNet skates into print advertising — fast and easy
Posted on January 30, 2012 | No CommentsBerkleyNet — Skateboard Ad Since helping BerkleyNet establish a brand strategy in 2009, Numantra has had the opportunity to develop several marketing components and campaigns... -
The blueprint for success can be found in one “zero moment.”
Posted on January 27, 2012 | No CommentsBy Andre’ P. van den Broeck, Friday, January 27, 2012 The team over at Google, for quite some time, has had consumers’ buying decisions mapped...
